Student Debt Retirement toolkit
A suite of materials to help you launch, promote, and leverage your new benefit
Why should I use the Student Debt Retirement toolkit?
This toolkit is a suite of materials provided to help plan sponsors promote, launch, and celebrate the Student Debt Retirement benefit with current and prospective employees. Toolkit resources include emails, digital signage, flyers, and other information to help engage eligible participants. This page acts as a one-stop shop for all things related to your benefit, from engagement materials to a look inside your employees' experience, as well as links to other helpful tools and PSW pages.
This innovative benefit allows your employees to receive their full retirement match while continuing to pay down loans. There’s no need to sacrifice saving later – and miss out on future compounding effects – in order to pay loans now.
The sections below outline the flow of your employees’ journey and offer a phased approach:
How do I start as an installing client?
To prepare for launching the benefit, please use this playbook. It provides a step-by-step guide to help you engage your employees and drive usage of this amazing benefit.
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Recruiting
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We encourage you to promote this valuable benefit to both current and prospective employees. Use the press release template before go-live or around the time of annual enrollment to showcase this unique offering. Use this flyer and social sharing copy to tell prospective employees about this valuable benefit on both internal and external social channels. |
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Awareness |
Tell your employees about their great new benefit. The announcement email conveys your commitment to help your employees save for retirement while paying down their student debt, describing the benefit. The education email encourages them to learn more. Resources linked include the Student Debt Hub, the Getting Started Guide and the benefit overview video. Use the emails, guide, video and the hub all together or separately. Download Announcement emails: Download Education emails:
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Enrollment |
Enrollment invites and reminders are sent from Fidelity. To learn more about what’s included and what can be customized, visit the SDR enrollment campaign toolkit. SDR enrollment campaign PSW page (Available 10/08) Ensure maximum employee engagement with digital signage, bricklets, print postcard and a print poster. You can place these graphics on your intranet site, corporate desktop, or distribute via mail and in person. |
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Add and track payments |
Once an employee enrolls, they're participating in the benefit. All participating employees will add loans via upload. They’ll need to log in on a regular basis to review their history and upload new payments. To make sure participants stay on track throughout the plan year, a Fidelity-sent add payments reminder will be sent once every first, second and third quarter of the plan year. Socialize the add payments guide for more detail. |
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Annual review |
To be sure enrolled participants receive their end-of-year match, they’ll need to confirm how much they’ve paid toward their student loans during the plan year. Their last chance to do so is during the annual review period. As of 23 August 2025, all annual review communications are centrally-deployed by Fidelity. Visit the SDR annual review toolkit to view communications, access resources and learn more. |
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Match contribution |
Time to celebrate! Use the end-of-year match OFT to inform your participating employees of their match. Use the celebration power point slide to reinforce you're a leader in this space. Showcase the number of employees enrolled, total student loan payments paid, and additional match contributions earned from student loan payments (data available via the Student Debt section of PSW.) Download celebration PPT
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Additional resources
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Student Debt Tool |
Want to help your employees learn if there's a better way to pay off their student loans? The Student Debt Hub helps them assess, track, and understand new strategies for paying off student debt. |
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Student Debt Relief & participant help |
In response to the Department of Education's Student Debt Relief Plan, we have curated FAQs and other materials to help you and your employees navigate the loan forgiveness program. Find these and other resources on the Fidelity Workplace Student Debt Page. For the latest information on federal student debt relief and related policy updates, direct participants to the Federal Student Aid site. |