FidBits Newsletter

FidBits is Fidelity’s Workplace financial wellness newsletter, engaging employees with timely resources and education about their benefits and their money.

  • Sent 8 times per calendar year
  • Deployed by Fidelity in January, February, April, May, July, August, October, and November to align with seasonal benefits and money themes
  • The next edition will launch at the beginning of the week of August 3rd.

Campaign details

Delivers foundational financial information and benefits utilization tips, covering short- and long-term goals, and educational resources.

Plan Participants are invited to attend a workshop, learn about a financial or benefits topic, read an article, use a calculator or tool, or watch a video.

Features content on Fidelity NetBenefits®, and other Workplace platforms.

Applicable to all employees.

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Who is eligible?

  • Active participants, age 18+, balance of > $0 and eligible to contribute
  • Separated Participants, age 18+, balance > $1K and separated > 45 days OR those who have opted in to Stay in Plan

SAMPLE COMMUNICATIONS

Creative Samples

Messages in FidBits are prioritized and segmented based on:


• Whether or not a participant engaged with NetBenefits within the past year
• Age, now divided into three groups (18-35, 36-54, 55+)

See engagement- and age-based versions for our next edition of FidBits below.



• Unengaged Participants*

○ Age 18-35

○ Age 36-54

○ Age 55+


• Everybody Else

○ Age 18-35

○ Age 36-54

○ Age 55+



*Unengaged participants include participants who have not registered their NetBenefits account, and those who have not logged in within the past year.

Images for illustrative purposes only.

For plan sponsor use only.

Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917

©2026 FMR LLC. All rights reserved.

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