H&W Life Events: Planning for Parenthood Campaign
Campaign details
What are the goals of this campaign?
Help employees navigate the transition to parenthood by increasing awareness and utilization of available health benefits and resources through the Planning for Parenthood digital checklist. The checklist provides guidance and support as employees navigate life with a new baby, from health care and emotional well-being to financial considerations and childcare resources.
When will these communications be sent?
This campaign is triggered when an employee reports the birth of a child.
Who will receive this campaign?
Employees who report the birth of a child.
What messages are available?
This email campaign is made up of two touches:
- Touch 1: Sent 24 hours after an employee reports the birth of a child.
- Touch 2: Sent 4 weeks after Touch 1 to encourage continued engagement with the digital checklist. Content is tailored based on whether the employee engaged with Touch 1.
What is the call to action?
The communications direct employees to the post-birth section of the Planning for Parenthood checklist on NetBenefits® after login.