Healthcare Month 2024
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Fidelity celebrates healthcare workers this May
In celebration of the dedication and commitment of all healthcare workers, Fidelity is offering custom events and resources to help your employees make progress on their money goals. Participants in healthcare organizations will receive an email from Fidelity on May 1 inviting them to take part in live and on-demand engagement opportunities designed for their unique needs.
This year, we’ve made our May programming messaging inclusive to all healthcare workers and enhanced our offering by providing the following:
- Simplified messaging, allowing your employees to easily engage in the educational experience that works best for them.
- A revised Check Your Vitals landing page, updated with new resources and tools curated with the unique needs of healthcare workers in mind.
- A healthcare-specific special event, hosted by Fidelity’s Women Talk Money team, featuring a candid conversation with guest speaker, Alexis Nicole BSN, RN.
Please consult your Fidelity team for additional details about what we have in store.
To encourage engagement with your employees, please use the promotional materials we have available for you, and review some of the communication samples below. Participants will receive one of the four emails below from Fidelity on May 1.
EM 1—Check Your Vitals Landing Zone + Women Talk Money Industry Event
EM 2— Women Talk Money Industry Event + Check Your Vitals Landing Zone*
EM 3— Healthcare Industry Event + Online appointment scheduler link** + Check Your Vitals Landing Zone
EM 4— Healthcare Industry Event + Phone number** + Check Your Vitals Landing Zone
*We will be testing a subset of the audience on the effect of order of content on engagement with material. These learnings will help provide the optimal experience for your employees in future communications.
**We will be testing a subset of the audience on the effectiveness of providing a phone number to call directly for support compared to a link to schedule an appointment at a more convenient time. These learnings will help provide the optimal experience for your employees in future communications.
WOMEN TALK MONEY INDUSTRY EVENT
Healthcare Heroes: Take control of your financial future
May 9 | 2 p.m. ET
Join us for a special Women Talk Money event designed to help you take control of your financial well-being, with special guest, Alexis Nicole BSN, RN—Level IV NICU Registered Nurse and founder of The Nurse Nook.
In this session, learn why strengthening financial wellness and retirement readiness is important, particularly for women, and how build healthy money habits to ensure you’re prepared for whatever lies ahead.
From managing saving and spending in today’s high-inflation economy, to how to help your money work as hard as you do, to building a plan to grow your career and achieve your money goals, we’ll share action steps you can take today that can have big impact on your financial wellness and future.
HEALTHCARE MONTH 2024 TOOLKIT
Download and use the following materials to drive awareness and engagement with your workforce throughout May.
Women Talk Money-Only Material:
- An .oft email with event information only
- Digital signage
- A newsletter blurb
- Workplace from Meta post (or equivalent internal communication platform)
Check Your Vitals Landing Zone:
- An .oft email with event information included
- A newsletter blurb
- Poster with event information included
- Workplace from Meta post (or equivalent internal communication platform)