NEXT STEPS

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1 Google-commissioned Ipsos Connect, “The YouTube Generation Study: How often do you use more than one device at the same time?” U.S. adults aged 18–49, November 2015.

2 Microsoft Attention Spans, May 2015.

3 Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.

4 How users read on the Web, Nielsen Norman Group, Oct. 1, 1997.

5 Fidelity business data. Case study of one employer with 3,300 employees, 2017. The client used the Frightful Facts infographic in a campaign that included email, print, and electronic communications. The percentage of participants with a beneficiary on file increased from 34% to 40% during the Q4 2017 campaign.

6 Fidelity Workplace Thought Leadership 2018 awards: Pensions & Investments Eddy Awards, 2nd Place, special projects;

Plan Sponsor Council of America Signature Awards, 3rd Place, Overcoming Obstacles; Financial Communications Society Portfolio Awards, Bronze, Digital Media Apps & Tools (B2B); International Association of Business Communicators (IABC), Gold Quill Award of Merit.

7 “Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School,” John Medina, 2014.

8 Fidelity business data as of June 30, 2017.

9 Pew Research Center, What Americans Know: 1989–2007, April 15, 2007.

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