Investment Help/Personalized Planning & Advice Awareness Campaign
As a Plan Sponsor that offers Fidelity® Personalized Planning & Advice as part of your workplace benefits package, this campaign drives awareness and education about our managed account service—a personalized approach to investing for retirement.
Now more than ever, employees are looking for personalized experiences. With Personalized Planning & Advice, we support each employee’s unique financial situation and retirement goals with ongoing monitoring and maintenance to keep them on target for retirement. We are focused on providing your employees the education and resources to help them make informed decisions regarding their investments.
Campaign Incentive
Should your employees determine Personalized Planning & Advice is right for them, they can enroll by May 24, 2024, and we’ll waive the advisory fee for the first 90 days.1
Communications
The campaign will have up to two emails with an incentive offering. If the employee enrolls in Personalized Planning & Advice before the second email is scheduled to deploy, then they will not get the second email.
Touch 1 email - Learn more about Personalized Planning & Advice and the incentive offering by logging into NetBenefits®, calling a licensed representative or scheduling a complementary portfolio review.2
Touch 2 email - Reminder to learn more about Personalized Planning & Advice and the incentive offering.
The incentive offering will be included in the emails, but you may request to remove it by informing your Communications Consultant.
Communication Timing
Touch 1: Email will deploy the week of April 22, 2024
Touch 2: Reminder email will deploy the week of May 6, 2024, if employee does not enroll
Target Audience
Active and term participants in plans that offer Personalized Planning & Advice but not currently enrolled
Email Sample
Touch 1 email
Touch 2 email
Off-the-shelf Content
Pre-announcement
Engagers
Infographic/Digital Signage/Email Banner
Infographic/Digital Signage/Email Banner – Spanish version