Investment Help/Personalized Planning & Advice Awareness Campaign
Fidelity® Personalized Planning & Advice provides your employees with a professionally managed retirement strategy based on their retirement goal, preferences, and unique financial situation.
This campaign drives engagement and awareness to help your employees consider if Personalized Planning & Advice is right for them.
Communications
The Investment Help / Personalized Planning & Advice awareness campaign will be comprised of up to three emails during the month of June 2025:
June 3rd – email 1
- Drives digital engagement and awareness of Personalized Planning & Advice
- Email 1 sample
June 17th – email 2
- Helps participants consider if Personalized Planning & Advice is right for them by viewing their proposed investment strategy mix.
- Email 2 sample
June 24th – email 3
- Reminder to take advantage of incentive to help see if a managed account is right for them.
- Email 3 sample
Campaign Incentive
Should your employees determine Personalized Planning & Advice is right for them, they can enroll by June 27, 2025, and we’ll waive the advisory fee for the first 90 days.1
Target Audience
Active participants with a balance in their savings plan and term participants (with a balance over $5,000) in plans that offer Personalized Planning & Advice and are not currently enrolled.