Student Debt Tool Abandoner Trigger Communication

Reengage participants who have previously used the Student Debt Tool.

Campaign Details

What are the goals of this campaign? The objective of this communication is to reengage participants who have previously used the Student Debt Tool by encouraging them to revisit the tool as a means of improving their overall financial wellness.

When will the campaign be sent and who will receive this campaign? This is an ongoing email campaign that is automatically triggered when a participant interacts with the Student Debt Tool and hasn’t revisited the tool after 90 days. A participant will not get this communication more than once.

What is the call to action? Participants are encouraged to revisit the Student Debt Tool.

Sample Communications (this is an email only campaign, no print component)