Fidelity Managed Retirement FundsSM Toolkit
A flexible suite of marketing resources to educate your employees and help them make informed decisions.
Important Note: This toolkit is only for plan sponsors who have adopted the Fidelity Managed Retirement Funds as investment options with their retirement plan lineup.
Topic Overview
Your employees have worked hard to save during their careers, and, as they transition into retirement, they may be looking for help turning their savings into income. Your plan now has several new options that can help.
- The Fidelity Managed Retirement Funds1 are a suite of professionally managed portfolios designed to help support a steady stream of regular income payments.
- The Fidelity Managed Cash Flow2 is an automatic withdrawal option designed to work with the Managed Retirement Funds to help convert your retirement savings into income.
Toolkit Resources
The following resources are designed to help you educate and inform your pre-retiree and retired participants about these new options in your plan. The individual pieces can be downloaded and used individually, or, can be used in combination with each other as part of a more comprehensive engagement plan. Before you get started, consider reviewing the following Participant Experience Map for ideas on how to use these resources.
Awareness: resources to raise awareness/inform prior to plan adoption
Copy Options
Generate awareness via internal communication channels (e.g. newsletters, intranets, blogs).
“Coming Soon” Email
Inform and notify participants that new offerings will be available soon.
Engagement: resources to educate participants during the transition and to help take-action post-launch
Digital Signage
Announce new plan options digitally or within retiree environments.
“New In-Plan Options” Email
Raise awareness with targeted participant populations and encourage them to learn more.
“Reminder” Email
Remind employees about Managed Retirement Funds and the Managed Cash Flow withdrawal option.
Overview Video
Share this engaging, two-minute animated video that explains the features and benefits of the new options.
Overview Flyer
A print-version of the digital landing zone providing an overview of the offering and instructions on how to take action.
FAQ Flyer
Provide answers to your participants’ most common questions with this stand-alone printable flyer.
By using these communications, you represent that you are an authorized representative of the organization for which you are copying, distributing, posting, or otherwise using the Fidelity-prepared communications attached here, and you accept these terms and conditions on behalf of the organization.