Guaranteed Income Direct – Activation & Annual Reminder Email Triggers
Educating pre-retirees and separated participants about Guaranteed Income Direct (and other income solutions, if applicable).
Campaign Details
Objective
For many people, generating income off the savings they have worked so hard to accumulate can feel daunting. They want to ensure they have enough to cover their daily expenses, while ensuring they don’t outlive their savings.
Having options to generate income is an important part of helping retirees feel confident in their next chapter of their life.
These triggered communications help announce the addition of Guaranteed Income Direct in the plan, and keep participants updated annually on their options to build income in retirement.
Who is eligible?
- Participants age 50 – 71
- Active employees with a balance >$0
- Terminated employees with a balance >$100k
- Emails are triggered weekly to eligible employees who meet message criteria; once the initial activation email is triggered, an annual reminder will be sent thereafter.
Email Samples:
Terminated employees (if plan offers Guaranteed Income Direct only)
Terminated employees (if plan offers Guaranteed Income Direct & Automatic Withdrawals tool)
Important Note: This email program is only for plans that have launched Guaranteed Income Direct.