Massachusetts Educational Financing Authority
(MEFA annual Campaign)
The 2023 version of the MEFA Campaign has been refreshed to a modern look.
Goal | This annual campaign is sent to eligible employees who live in the state of Massachusetts to promote awareness of a 529 MEFA plan. |
Deployment | The email will be sent the week of October 30th, 2023 |
Target audience | Active participants who are Massachusetts residents who are age 30+ and have a balance of greater than 0. |
Employee email | Centrally deployed annual email with a sample of the communication below. |