National Nurses Week and National Hospitals Week

Fidelity celebrates care providers.

In celebration of National Nurses Week (May 6 – 12) and National Hospital Week (May 9 – 15) participants in healthcare organizations will receive an email from Fidelity April 26 promoting a new healthcare website – fidelity.com/checkyourvitals.

This new streamlined site offers articles, videos and educational resources to help care providers achieve financial well-being.

We’re here to help them wherever they are in their financial journey.

Who will receive this campaign?
All active employees ages 18 or older with a balance greater than $0. We are excluding terminated participants from the campaign.

Sample Email Creative

*Under 36 Email

36+ Email

*Two versions for an A/B split test - validate the segmentation and messaging strategy for young audience. Some Under 36 audience will receive 36+ email message.

Additional Resources:

Ask Fidelity fillable flyer

Collaborate with your Fidelity representative to promote Ask Fidelity sessions throughout the month of May. Here are some topics to consider:

Resetting your financial foundation
Making your money work as hard as you do
Setting goals and habits that stick
Top things to do before you retire