New User Registration Campaign

Educate employees on the importance of registering their NetBenefits^® account online.

What is the objective?

Educate unregistered participants about the importance of registering their Fidelity NetBenefits^® workplace savings account to help protect their assets and personal information.

Who is eligible?

• Active employees whose account has not been registered on NetBenefits and have a balance greater than $0 and less than $1M
• Inactive employees account has not been registered on NetBenefits and have a balance greater than $1K and less than $1M
• 401(k), 401(a), 457(b) governmental, 403(b) plans
• Strategic, Select, Large, TEM, Mid, Emerging, Advisor

What is the call to action?

Primary call to action is to register their account online, which will require them to provide their digital contact information: email address and mobile phone number.

SAMPLE COMMUNICATION

New user registration email