Off Track Investment Mix Campaign
Campaign Overview
When your employees’ investment mix isn’t on track to meet their retirement goals—a targeted and personalized message is sent to drive awareness and educate them about the importance of having an appropriate asset allocation.
Fidelity encourages your employees to review their approach and if they are managing their own investments and no longer want to, they can learn about the ways we can help—managed account that creates a personalized investment strategy or a target date fund that is based on an expected retirement year.
Campaign Details
Who's included: All active and term participants in plans that offer Fidelity’s managed account service who are not already enrolled and not 100% in a target date fund, +/-25% or more off track in their investment mix.*
How we’ll communicate: This multi-channel campaign includes an email and messaging on NetBenefits®.
When: Week of Sept. 2, 2024