What are the goals of this campaign? We know that student debt can be a source of stress for participants, and we want to encourage them to take advantage of the Student Debt Direct program. This will help participants to pay off their debt faster, save on interest, and free up money for other goals.
Who will receive this campaign? This is a one-touch email campaign that will be sent to Student Debt Direct eligible participants.
What is the call to action? Participants are encouraged to enroll in the Student Debt Direct program.
Sample Communications (this is an email only campaign, no print component)