Investment Mix Alignment
Campaign details
What are the goals of this campaign?
The goals are to raise awareness for employees who are invested conservatively or aggressively for their age compared to Fidelity’s equity glide path assessment and provide resources to help them find a more balanced investment mix.
How does the equity glide path assessment work?
An employee’s current investment mix is evaluated against Fidelity’s equity glide path to determine if they’re invested conservatively or aggressively for their age.- Conservatively invested: Equity percentage within their investment mix is 10% or more below what the equity glide path suggests for their age
- Aggressively invested: Equity percentage within their investment mix is 10% or more above what the equity glide path suggests for their age
Employees enrolled in a managed account or who are 80% or more invested in a single target date fund will not be assessed and therefore will not receive the campaign.
What messages are available?
This is a single-touch email campaign consisting of 2 versions based on how an employee’s investment mix is assessed compared to the equity glide path:
- Invested conservatively
- Invested aggressively
Each version also includes a link to a short video that provides more detail around what it means to be invested conservatively or aggressively:
What’s included as part of the assessment?
The assessment considers only assets recordkept by Fidelity in eligible qualified defined contribution (DC) plans, including 401(k), 401(a), 403(b), 457(b) government, and tax-exempt pooled plan types. It does not include other accounts or assets, such as IRAs, pensions, company stock, or plans with a former employer.Participants who have a balance in one qualified DC plan receive an assessment based on that plan only. Participants with a balance in more than one qualified DC plan with the same employer receive an assessment based on those multiple plans.
When will this communication be sent?
There are 3 primary calls to action based on plan design and participant preference.
1. Do it myself: Review and adjust using available investment options in the plan.
2. Do it for me: Open a managed account or invest in a target date fund.
- PPA eligible landing page – this call to action will not appear if the plan doesn’t offer Personalized Planning & Advice (PPA).
- Investment strategies
3. Get more information: A video explains in more detail what it means to be invested conservatively or aggressively.
Live guidance will also be provided for participants in advice plans. Participants in education-only plans will not see any live guidance calls to action.