Student Debt Direct Awareness and Enrollment Campaign
Communication Details
What are the goals of this campaign? Student Debt Direct is an amazing benefit that allows employers to make payments directly to employees’ student loan service providers. Since the benefit is in addition to minimum payments, employees pay off their debt faster, save on interest, and free up money for other goals. The goal of this campaign is to raise awareness and encourage employees to take advantage of the Student Debt Direct benefit.
Who will receive this campaign? Employees who are eligible for the Student Debt Direct benefit
How many emails are included? There are 2 touches included in the campaign: invitation and reminder – sent 2 weeks apart.
When will these communications be sent? Employees will receive this trigger when they become eligible for the program, upon client implementation of the benefit or new hire. Also, all employees that are eligible for the benefit will receive this notification 2x per year in August and March. Notifications and opt out will be available prior to the bi-yearly campaign.
What is the call to action? Employees are encouraged to enroll in the Student Debt Direct program.
Sample Communications
• Break free from student debt
• Move beyond your student debt
• Ditch the debt
FULL STUDENT DEBT DIRECT TOOLKIT
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This campaign is a part of the ‘ENROLL’ phase of the benefit journey. To see the full end to end benefit experience as well as all employee facing materials – check out the toolkit. |