C&E Resource Center

Helpful resources for an updated client experience

Enrollment and onboarding

Workplace saving and investing

Well-being

Separated participants

Other plan benefits

A thoughtful participant communications strategy is critically important to both driving awareness and consideration of further engagement with benefits offerings. As such, Fidelity continues to focus on delivering strategies and offering grounded insights and data. We work together toward a common goal—helping to instill confidence and well-being at every step of the employee experience.

As such, our framework of "Welcome me, Know me, Help me” is laser-focused on delivering that.

Welcome me: This is about meeting employees where they are, recognizing them and their culture, showing up in their communities, and being accessible for their needs.

Know me: We recognize that rather than pushing an agenda, we need to listen and learn what is important to employees and engage with them to understand what they value and need to help build trust and confidence.

Help me: This is about showing employees the way forward, outlining options so that they can feel good about their situation, and making it clear and simple when and how to take action.

Enrollment and onboarding

For newly hired and tenured unenrolled employees, we provide email and other digital communications that highlight the benefits of enrolling in a retirement savings plan; a suggested savings rate to meet their goals; and tools, resources, and guidance to aid in the decision-making process.

This end-to-end experience is created through 2 unique subcategories: enrollment and onboarding. By adopting all communications in these areas, you will be able to provide your employees with a comprehensive experience.

ENROLLMENT

Enrollment communications help your employees understand the importance of enrolling in their workplace savings plan, the unique options they have within their plan, and how saving is the key to meeting their long-term goals.

A comprehensive suite of email and other digital communications helps guide and simplify the enrollment process for your employees.

Communication streams will vary based on the features you have enabled in your plan(s).

Topic: Enroll
Fidelity offers simple, need-based messaging to employees who are newly eligible to enroll in their workplace savings plan, which helps them to start making savings choices.

Topic: Tenured unenrolled
Through a series of educational and enrollment messages, the objective is to help tenured unenrolled employees—those who are eligible to enroll but who have not done so in 90 days—learn how small changes can help improve their financial wellness.

ONBOARDING

This program welcomes and engages new plan employees through need-based messages and highlights specific actions they can take to start getting the most out of their workplace savings plan.

Topic: Post-implementation
When a plan joins Fidelity from a prior recordkeeper, all enrolled employees are welcomed to Fidelity and offered communications to help them start setting up their account profile, preferences, and beneficiaries.

Topic: Post-enrollment
Post-enrollment communications are designed to welcome newly enrolled employees, help them with account setup and preferences, and review investing and savings approaches; these communications also provide information about the tools and resources available to them with their plan.

Workplace saving and investing

Fidelity helps your employees understand the importance of saving and investing while providing education and support to help them feel more confident about their decisions.

SAVING & INVESTING

Topic: Quarterly Check-In (QCI)
Provide participants with a personal assessment of their retirement savings progress and next steps, along with resources to help build their confidence in managing everyday financial matters.

Advice and education plans
Advisor education plans

Topic: Investment mix alignment campaign
Generate awareness among participants who may be invested too conservatively or aggressively and encourage them to review their strategy and learn how Fidelity can help.

Topic: Investment strategies campaign
Help participants make informed investment decisions by highlighting key factors in reviewing their current retirement savings and educating them on options that may help support their investment choices.

GETTING READY FOR RETIREMENT

Getting ready for retirement
For pre-retirees and retirees, making key decisions at the right time can help them feel more prepared and confident throughout their retirement journey. These triggered communications provide education and tools to help employees along their journey to retirement—helping them take confident steps in a manageable way.

Messages cover topics like retirement decision prioritization, retirement income planning, claiming Social Security, Medicare enrollment education, and required minimum distributions.

WORKPLACE SAVINGS PLAN LOANS

Loans are an important plan feature, yet for some they can impact the ability to save for retirement. Designed to help minimize the impact of workplace savings loans, these annual touchpoints, along with the loan payoff message, help loan takers review their full financial situation, self-select, and prioritize next steps to help reach future goals.

Topic: Workplace loan repayment program
These communications provide education and access to resources over the course of the repayment journey.

Well-being

Well-being offerings support your employees as they navigate all aspects of their ever-evolving financial journey.

FIDBITS NEWSLETTER

This ongoing newsletter-style email streamlines all the ways Fidelity can help your employees navigate today’s challenges and prepare for their financial future.
FidBits newsletter

LIFE EVENTS

Changes in life, both planned for and unexpected, often require important decisions.

Our resources help employees reduce their stress and confidently make informed decisions to address the complexities of their daily life.

Topic: Financial wellness life events
Features curated resources, tools, tips, and third-party solutions that help employees navigate the moments that matter, holistically incorporating financials, logistics, and emotions.

Topic: Life events email triggers
Email triggers deliver responsively after an employee informs us of a life event to provide real-time support with resources and tools to help them feel confident and make informed decisions around emotional life events, beyond just retirement.

LEARN HUB

The Learn Hub is a one-stop shop of our top tools and other resources to assist employees with answers to their most pressing questions—whether it’s dealing with a life change or reflecting on plans for their future.

BENEFICIARY

Topic: Defined contribution beneficiary capture email trigger
This 2-touch triggered email campaign targets employees missing a beneficiary on their defined contribution plan. This campaign repeats every 180 days until the employee has a beneficiary on file.

Separated participants

This program delivers ongoing help to employees who have left their employer but still have money remaining in their account so they feel confident about their options and are well-informed about the steps they can take.

SEPARATED

Your separated employees are provided with tools to help them make informed decisions and stay engaged with their retirement savings left with their former employer.

Separated trigger

Other plan benefits

Underpinning our 4 main categories are our product strategies, a suite of features and products with accompanying communications, that help address additional employee needs.

STUDENT DEBT

As part of our Student Debt offering, we provide a suite of materials to help promote, launch, and celebrate the program with current and prospective employees. Whether you offer Student Debt Direct or Retirement, these toolkits will help build employee awareness of how these programs can help them pay down their loans.

PERSONALIZED PLANNING & ADVICE (PPA)¹

For clients that offer Personalized Planning & Advice as a plan benefit, consider leveraging these materials to educate employees about the service and drive awareness about the various ways to get investment help from Fidelity.

STOCK PLAN SERVICES (SPS)

The Stock Plan Services communications and education program is designed to support the administration of your equity compensation benefit while helping to drive higher levels of company loyalty, perceived value, and financial confidence among participants. Our goal is to help everyone get started, navigate plan events, and plan for their financial goals so that they can make the most of their stock plan and the resources available through Fidelity.

HEALTH & WELFARE (H&W)

For clients that administer their health & welfare benefits through Fidelity, we offer resources to help you support your employees through their H&W enrollment journey, plus resources to support your employees through the transition of their H&W benefits to Fidelity, both midyear and during Annual Enrollment.

HEALTH SAVINGS ACCOUNT (HSA)

The health savings account (HSA) campaigns leverage simple, targeted messages that can help engage and educate employees throughout their journey from awareness of HSA-eligible health plans and HSAs to using them to fit their immediate and long-term health care needs.

FIDELITY GOAL BOOSTER^SM

The Goal Booster toolkit and campaigns encourage employees with important savings needs (outside of retirement) to take advantage of the Goal Booster experience and create a savings goal. Our materials focus on emergency savings as well as other broader needs, like saving for a child's education, a new home, a car, a dream vacation, and more. Goal Booster helps employees put a tactical plan in place to make these savings dreams a reality.